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Palm Beach Philanthropy Tank Community Voting Closes Today

Posted By Josh Hirsch, Monday, January 8, 2018


Voting closes today for 
Palm Beach Philanthropy Tank finals. One finalist student or team will be selected to pitch at the Philanthropy Tank Finals on March 11, 2018 at the Dreyfoos School of the arts. Finalists compete for the chance to win up to $15,000 in funding and mentoring from top philanthropists for a year. 
➣➣➣https://philanthropytank.org/community-vote-2/

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Big Changes for Google’s Ad Grants Program in 2018: What This Means for Your Nonprofit

Posted By Josh Hirsch, Thursday, January 4, 2018
Updated: Monday, January 8, 2018

As we welcome the new year, 2018 also will mark some big changes in Google’s AdWords program for nonprofits. Starting January 1st, Google is making significant adjustments to their policies around ad grants. Although some of these changes may appear daunting to organizations that have taken their $10,000, no-strings-attached monthly budget for granted, they should actually encourage organizations to do the extra work to discover quality keywords that in return bring higher quality users to your website and online resources.

The greatest news coming from these changes is that the $2.00 cap on costs-per-click (CPCs) in AdWords will be eliminated for organizations that build their campaigns using an automated bidding strategy called “Maximize Conversions.” Maximize conversions bidding is an AdWords smart bidding strategy that automatically determines the optimal CPC bid to help get the most conversions for AdWords campaigns while also ensuring your organization adequately spends its budget. The $2.00 CPC cap has been a hindrance to nonprofits in the Google AdWords Grant program for years, as prices for keywords have skyrocketed given the need for companies to focus on improving paid search traffic and SEO.

Another big change that could alarm some nonprofits is that Google will now require click-through rates (CTR) to stay above 5 percent in order to keep AdWords grants. If an organization falls below an average CTR of 5 percent for two consecutive months, their account will be cancelled. This modification will likely cause many AdWords accounts to be cancelled in the coming months.

Here are three ways to increase your campaign click-through rates in AdWords:

The Google Ad Grants team is heavily pushing quality with a majority of these adjustments. Here are some other significant policy changes to AdWords of which nonprofits should be aware:

  • Keywords must have quality scores of 3 or higher. This change will eliminate generic terms like “free books” or single keyword terms like “foundations.”
  • Each AdWords campaign must include at least two ad groups with at least two ads running.
  • AdWords accounts also must have at least two sitelink extensions
  • You must have geotargeting active within your account.
  • Nonprofits cannot buy branded keywords they do not own. For example, your organization cannot bid for terms like “Google” or “Facebook” or variations such as “Macys” anymore.

More than 35,000 nonprofits participate in the Google Grants program, and many of these organizations could be in danger of losing their grant all together if they are not responsibly managing their AdWords grant campaign and adhering to these stricter guidelines.

If your organization does not have the capacity to spend time strategizing higher quality AdWords campaigns, you could use AdWords Express. However, doing so will completely automate the process, leaving Google with a lesser or incomplete understanding of your organization’s mission or goals. As such, we generally advise against it.

These changes should mostly be good news for nonprofits and inspire you to ensure your AdWords campaign budget is effectively spent.

Original post can be found here.

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Introducing the Rising Leaders Class of 2017-2018

Posted By Shari Hanglan, Thursday, December 21, 2017
Amanda Yorke, Health Benefits Outreach Coordinator 
Your Aging & Disability Resource Center Area Agency on Aging

Andrew Wallick, Village for Change Director
Community Partners

Anthony Bacchus, Teen Leadership Program Director
Milagro Teen Center

Catherine Moretz, Program Supervisor
The Children's Place at HomeSafe

Dawn Davenport, Reentry Program Supervisor 
The Lord’s Place

Diana Garzon, VISTA Leader 
El Sol's Jupiter Neighborhood Resource Center

Elizabeth Capo, Receiving Manager 
Peggy Adams Animal Rescue League

Horice Pertee Libra, Boys South Program Supervisor 
The Children's Place at HomeSafe

Jason Steven, IT Support Analyst
School District of Palm Beach County

Jordan Hopkins, Program Analyst 
Easterseals Florida, Inc.

Lisa Howard, Staff Accountant 
Easterseals Florida, Inc.

Lorna Roker, Business Manager 
Boys Town South Florida

Meghan Babson, Director of Development 
Easterseals Florida, Inc.

Netoshia Howzell-Duncombe, Medicaid Intake Specialist 
Your Aging & Disability Resource Center Area Agency on Aging

Oudeline Narcisse, Family Advocate 
Adopt-A-Family of the Palm Beaches

Patrice Henderson, CQI Specialist 
The Children's Place at HomeSafe

Paula Phillips, Service Coordinator 
Easter Seals Treasure Coast-Early Steps

Rebecca Matte, Triple P/Child Development Director 
Community Partners

Richard Saturnini, Project Manager IT Solutions 
School District of Palm Beach County

Shalane Hall, Child Development Specialist 
Children's Home Society

Shilondra Sheppard, BRIDGES Director 
Community Partners

Tara Pregnolato, Volunteer Program Manager 
Peggy Adams Animal Rescue League

Terri Ferguson, Director BRIDGES at Riviera Beach
Community Parnters, Inc.

Tina McNutt, Department Director 
Community Partners

Tomas Evangelista, Senior Director of Community Development 
Urban League of Palm Beach County

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'Jack the Bike Man' Gives Thousands of Bikes to Kids in Need

Posted By Josh Hirsch, Tuesday, December 19, 2017
 

 

It started out as one good deed 26 years ago. "I repaired one bike for a young kid in my neighborhood because he fell off of it and his brakes were broken," Jack Hairston said. This year they'll give away around 1,500 bikes and helmets. Jack The Bike Man is a graduate of our 101 for the 501 program.

Original post can be found here.

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Children's Services Council initiative launches 26 "Great Ideas" in Palm Beach County

Posted By Josh Hirsch, Tuesday, December 19, 2017

For the second year, Children’s Services Council of Palm Beach County sought out unique, creative, forward-thinking solutions that benefit the children and families in our community.

The result? Twenty-six great ideas funded with more than $615,000.

Some of this year’s Great Ideas Initiative recipients include: Boca Raton Philharmonic Symphonia, Spady Museum, Girls on the Run Palm Beach, Grandma’s Place, Hope 4 Mobility, Police Athletic League of West Palm Beach and South Florida Hunger Coalition.

The Great Ideas Initiative, started by the Council in 2016, provides grants of up to $25,000 to nonprofits with proposals that enhance the lives of Palm Beach County’s children. To qualify, the nonprofit must have an annual operating budget of $1 million dollars or less and been in business for at least two consecutive years.

The grants were available in four categories: essential services, supplies/equipment, community outreach/engagement and capacity building. This year, the council received a total of 77 eligible submissions.

“We’re thrilled to continue to encourage and support local nonprofits with this initiative,” said Lisa Williams-Taylor, the Council’s CEO. “To see their ideas take flight inspires the believer in all of us.”

Some of this year’s projects provide necessary services and basic needs, like emergency rental assistance to farm workers, respite for families of children with disabilities or weekend “Fuel Up Packs” for children who are homeless. Other projects spark creativity, such interactive pop-up galleries for underserved communities or musical instrument classes for 7 and 8 year olds. Still other funded ideas fuel children’s curious spirit by encouraging exploration of the Everglades and career mentorship to girls and young women.

For a complete list of 2017 Great Ideas Initiative grant recipients, click here.

***

About Children’s Services Council:

Children's Services Council of Palm Beach County – a special-purpose government established by Palm Beach County voters in 1986 and reauthorized in 2014 – provides leadership, funding, services and research on behalf of the county's children so they grow up healthy, safe and strong. For more information, visit www.cscpbc.org or contact Shana Cooper, Public Information Officer, at 561.374.7570 or shana.cooper@cscpbc.org.

Original post can be found here.

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56 Local & Regional Nonprofits United to Feed Over 17,500 Local Children

Posted By Josh Hirsch, Saturday, December 9, 2017
Updated: Tuesday, December 19, 2017

The South Florida Hunger Coalition, Farm Share, Living Hungry, Nonprofits First, and Restoration Bridge, along with 51 local child-focused agencies, have joined forces to feed over 17,500 hungry children, teens, and homeless families during the two-week holiday winter break. Leveraging surplus FEMA emergency supplies, the group is working together to distribute over 50 pallets of snack boxes, each of which contains 18 snack items enough to provide a child, teen, or adult 2-days of meals.

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Affiliate Spotlight: Cheryl Baldwin - Sweet Boo Design

Posted By Josh Hirsch, Friday, December 1, 2017
Updated: Tuesday, December 19, 2017

 

"Palm Beach County has a tremendous community of nonprofits. The Affiliate Consultant program at Nonprofits First allows me to get in front of these nonprofits. It’s a really nice in for me to be able to market my services and be a resource to nonprofits affiliated with Nonprofits First." -Cheryl Baldwin

Tags:  Affiliate Consultant  graphic design  Nonprofit  Nonprofit Nugget 

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Rising Leaders Spotlight: Robin Newkirk, Community Partners

Posted By Josh Hirsch, Thursday, November 16, 2017

 

"Rising Leaders has not only made me a better nonprofit professional, Rising Leaders has made me a better person. It has changed my life. It’s made me think about things differently; receive people differently. Rising Leaders has made me more conscious, more aware. It's made me understand the difference between a good leader and being a good manager. The way Rising Leaders has taught us to communicate with each other, raise our self awareness, and raise our level of emotional intelligence. When you plug that in, and it all comes together, it’s very transcending."

Tags:  Nonprofit  Rising Leaders 

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4 Things to Do in November for Your Year-End Campaign

Posted By Hannah Lushin, Achieve, Monday, November 13, 2017

November is here – which means it’s officially crunch time for your year-end campaign. Keep reading for this month’s tips to keep your fundraising in line and on time!

1. Finalize your direct mail and send it (and your data) to the print/mail house.

In October, you designed and finalized your direct mail appeal (and, hopefully, the rest of your fundraising pieces). Now it’s time to get your appeal to your print/mail house so it can get out the door!

In our experience, year-end direct mail appeals perform best when they hit donor mailboxes just after Thanksgiving. If you haven’t already, find out your printer’s deadline for receiving creative – and make sure to build in enough time for yourself to review and approve proofs, correct any mistakes and sign off on the process for printing and delivery.

Now’s also the time to get your donor data to the printer for the mail merge. If your appeal includes any variable data (like suggested giving amounts), you might want to walk through your piece with your printing contact to make sure they’re on the same page as you, and that nothing will slow down the delivery once you’re ready to send.

2. Start testing social ads.

The beauty of social media ads like Facebook is that you’re able to try different things to different audience groups in short amounts of time. Early in November (or even before, if possible), start testing variations of creative, messaging, calls to action and more with various audiences (like donors, non-donors, website visitors, etc.) to see what resonates with which groups.

To test, run ad sets to each audience segment for about three days at a time, then analyze the results. Based on results, make small tweaks and deploy ads again. The early part of this month is also a good time to work on educating new audiences who share characteristics similar to your donors (called lookalike audiences) by getting them to visit your website and learn more about your cause.

Ideally, you’ll want your best ads (that is, the types of ads that proved to work the best) running by the week or so before your direct mail drops. Continue running ads throughout the month of December, with urgency to donate increasing as the month goes on.

3. Build and prep email solicitations.

Once your time-sensitive direct mail appeal is finalized, shift your focus to e-solicitations. Use variations of your direct mail story for consistency, then work on writing, designing and building out your emails in your organization’s email client. If you’re going to segment your emails by audience, build out each individual email and determine the content you want to vary – like subject lines and calls to action.

We suggest sending around three emails in the month of December, each with an increased sense of urgency to donate. Time the first email a few days after your direct mail drops, then space the others out accordingly.

4. Plan individual outreach.

Though direct mail, email and social media are a good start for a year-end campaign, it leaves out one essential component: individual communication. In November, skim through your donor database to identify the donors you want to reach out to individually by phone and/or email. If you have a team available, split up the list by personnel and work as a group to create phone scripts and email content. Then, set a schedule for when you’ll be contacting individuals (like major and mid-level donors, foundations and corporations) to thank them for past gifts and prime them for this year’s giving season.

December is approaching quickly, so don’t delay. Keep up with your fundraising plan now through the end of the year for your best chance at success!

Original post can be found here.


ABOUT THE AUTHOR

Hannah Lushin

Voice and messaging dictate the way people think about, feel about and relate to a brand – including whether or not your audience will choose to support it or get involved. That’s where Hannah comes in. With nearly a decade of marketing and communications experience, Hannah helps companies and causes achieve their goals through a good content and marketing strategy and the power of the written word.

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Rising Leaders Spotlight: Marie Garcia, The Lord's Place

Posted By Josh Hirsch, Thursday, November 9, 2017

 

 

"Rising Leaders has completely changed my life. I believe that one of the greatest impacts it has had is getting me out of my comfort zone. Every step of the way I’ve done things that I would never normally do. It’s something that I will take with me for the rest of my life. Improving my skill set, improving my ability to communicate with others, and changing the way I communicate with others."

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