The Situation: Changing economic conditions have put a strain on resources throughout the non-profit sector. We all are being asked to do more-serve more clients and increase services--with less financial support and human capital.
Despite the challenges, some non-profits survive and thrive-by tapping into community resources, specifically older volunteers, creating strategic, authentic partnerships with other agencies to enhance service delivery, and becoming active users of social media to tell your story.
About the Workshop: Learn to effectively mobilize the talents and skills of people 50+ to help you achieve your mission. Learn practical ways of developing partnerships that can expand services and market reach, without significant impact on internal resources. Learn more about using social media to attract people 50+ to your organization-as participants, supporters and partners.
Day 1 Morning Session: As millions enter their second half of life with a new vision and approach to aging, many communities are eager to leverage their talents, skills and vast experience. Across the country, non-profits see a wealth of possibility as people 50+ reach a stage in life where they may have time and a desire to give back to the community.
This session will focus on strategies for engaging older adults in a continuum of roles that can greatly benefit your organization. You will learn to craft compelling opportunities that will attract people to your agency, including tips on marketing and recruiting, and you will have a greater understanding of your intergenerational workforce. Practical tools and tips will be shared that will support taking the next steps to action.
Day 1 Afternoon Session: This session will focus on a successful, replicable partnership model between a for-profit home health care agency and a non-profit social service agency. Together, they have created a way to deliver more efficient, cost effective, quality services to older adults. Elements of this successful partnership, market reach design and protocol tools and pitfalls to avoid will be discussed during this session.
Day 2: The second day of this workshop will focus on the use of social media and the fact that people 50+ make up the fastest growing segment of social media sites. In a challenging economy, your agency can digitally tell its story through pictures and video to engage your stake-holders, including funders. What combinations of strategy and technology produce the best results in serving and engaging older adults? We will explore an example of an organization's social media plan that includes priorities, schedules and staffing. Participants are encouraged to bring their questions and receive answers from an expert in the field.