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Member Spotlight: 3 Things

Posted By Charlotte Gill, Tuesday, November 27, 2018

It’s a challenge many nonprofits face: how to inform the public about their missions?

 

There’s help available – finally!

 

Nonprofits First, along with our affiliate member All the Rage Marketing, has teamed up with WFLX FOX29 to educate the public about the services of nonprofits in Palm Beach County and beyond.

 

A new segment on WFLX FOX29 called 3 Things profiles individual nonprofits and their three

issues or services (hence the name 3 Things) that benefit the community. And get this: it’s FREE to members of Nonprofits First. So far, more than a dozen nonprofits have done these segments on WFLX FOX29 – and millions of TV viewers and social media users have learned about these agencies.

 

We asked Rafael Ibarra, marketing producer at WFLX FOX29, to explain the 3 Things segment in more detail.

 

It’s our November member spotlight….

 

Why did your station decide to do 3 Things?

 

Rafael Ibarra: 3 Things was started as a way to bring nonprofits closer to the community they serve and to each other. Many people in our area need help and don’t know where to turn. Interestingly enough, there are just as many people with extra time to volunteer or with things they aren’t using anymore that would mean the world to someone less fortunate. 3 Things shows both of these groups and places they can turn to that they might not have even known existed before. We have also heard of a few instances where nonprofits have reached out to each other after seeing them on 3 Things to offer help and services. It really is an amazing thing to witness.  After only 12 weeks on the air, 3 Things messages have already been shared with MILLIONS of viewers and social media followers.

 

 

What’s the goal of 3 Things? What do you hope the public will gain from watching the 3 Things segments?

 

Rafael Ibarra: The goal of 3 Things is to educate, inform and give a little fun fact that makes viewers say “Huh! I didn’t know that!” Each segment is carefully crafted, so if you don’t live near the organization and it doesn’t target you, you still walk away having learned a new word or fun fact about dogs, the human brain, or just about any other topic under the sun. If you get any sort of new information from 3 Things, then we’re doing our job.

 

 

 

Why do you think nonprofits need to be recognized for their work?

 

Rafael Ibarra: For the same reason doctors, police and firemen do. These people are out there working tirelessly to make our communities better places to live. They give to the needy, help new mothers, and even pull people back from the brink. They’re heroes, and all we hope to do is to shine some light on the hard work they do, and hope that someone out there decides to help anyway they can.

 

 

See all the 3 Things segments here.

 

Want to have your nonprofit featured in a 3 Things segment? Contact Charlotte Gill, Nonprofit First’s director of development & business strategies, at 561-910-3891 or at cgill@nonprofitsfirst.org

Tags:  Collaborations  Marketing  Mem  Nonprofit  Public Relations  Social Media  Television  WFLX FOX29 

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