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Member Spotlight: Center for Child Counseling and Brandstory Communications

Posted By Charlotte Gill, Tuesday, July 30, 2019
Updated: Thursday, July 18, 2019

Affiliate Consultants provide support to the nonprofit community - one innovative project at a time. Search the directory to find experienced consultants for your nonprofit's needs. This month we're sharing tips on how to use videos as a storytelling tool to reach more people.

It’s our July Member spotlight! Read on to hear from Brandstory Communication and their award-winning video work for the Center for Child Counseling.

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Nonprofits First: Gary Widom of Brandstory Communications and the Center for Child Counseling teamed up to create an award-winning video. Congratulations on the 2019 Telly Award. How did you help the Center for Child Counseling tell their story in this video?

Brandstory Communications: People who are involved in the mental health field know that the Center for Child Counseling (CfCC) does amazing work helping kids and their parents identify, understand, and heal from Adverse Childhood Experiences (ACEs). Our goal was to produce a video explaining what ACEs are and how the CFCC works to create a trauma-informed community.

Tip #1 Define Your Audience!

The first step was to sit-down with Renée Layman, the organization’s Chief Executive Officer, for insight into the target audience of the video. For instance, are we talking to an everyday person who has no knowledge of the topic or are we talking to someone who has a mental health background? Once you determine your audience you can more clearly define the narrative.

Tip #2: Stay Singularly Focused!

The second point, I can't stress enough, is that it’s always better to focus on one main topic per video. Don’t try to cram a bunch of topics in a single piece of content if they are all closely related. Videos that have multiple topics are going to be too long to hold someone’s attention and if you try to keep it short, you are able to most effectively cut information that may make the video confusing.

Tip #3: Location, Location, Location!

After you know what story you’re telling it’s time to get organized. Make a list of your shoot locations.  Who you are interviewing?  What is their role? We want to know what video can we shoot in each location as it helps to best frame the story narrative. If you know one of the interviews will be about something that has happened in the past (where no fresh video can be produced), find supporting pictures or home video to incorporate. Any content collected before production helps to frame that key and unique narrative by framing how interviews will be conducted and what the video/pictures will be needed. The right locations and proper visuals will cue the viewer into your overall message.

Nonprofits First: How was this partnership a win/win for affiliate and nonprofit?

Brandstory Communications: Our team prides itself on the ability to tell stories through video. We passionately commit to this work in an effective & efficient way for our clients with our staff that consists of award-winning journalists & videographers with four decades of storytelling experience. We believe that every business and organization has multiple interesting stories to tell. It has been our experience that many of the best stories are those we tell for our long-list of nonprofit clients, including the Center for Child Counseling. 

Nonprofits First: What advice would you give nonprofits about story telling or choosing the right producer for their videos?

Brandstory Communications: With modern video and smartphone cameras there is a general belief that good looking videos are easy to shoot. It depends on your goals and use of those videos. What’s not fast and easy is conceptualizing, asking the right questions during an interview, crafting a story, and producing a quality and quantity of videos that is needed for our world of mobile/online consumers, donors, and service recipients.  When looking for a company to shoot videos make sure you’ve seen some of their work and it’s similar to something you’re looking for. Good video content producers are more than people who can press play, focus, edit and properly light an interview. Ask around as to a company’s consistency of meeting deadlines. Does the company understand the overall marketing and messaging that the video will contribute to? Consistent and quality video production has become one of the most powerful tools for modern day marketing. Your organization has impactful stories. The videos that tell those stories should positively impact the reputation and level of our organization’s brand awareness.

Nonprofits First: So can we see the video?

Brandstory Communications: Of course! https://www.youtube.com/watch?v=HrpgVwDvbDE

Tags:  Affiliate Consultant  Membership  Nonprofit  Storytelling  Video 

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