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4 Things to Do in November for Your Year-End Campaign

Posted By Hannah Lushin, Achieve, Monday, November 13, 2017

November is here – which means it’s officially crunch time for your year-end campaign. Keep reading for this month’s tips to keep your fundraising in line and on time!

1. Finalize your direct mail and send it (and your data) to the print/mail house.

In October, you designed and finalized your direct mail appeal (and, hopefully, the rest of your fundraising pieces). Now it’s time to get your appeal to your print/mail house so it can get out the door!

In our experience, year-end direct mail appeals perform best when they hit donor mailboxes just after Thanksgiving. If you haven’t already, find out your printer’s deadline for receiving creative – and make sure to build in enough time for yourself to review and approve proofs, correct any mistakes and sign off on the process for printing and delivery.

Now’s also the time to get your donor data to the printer for the mail merge. If your appeal includes any variable data (like suggested giving amounts), you might want to walk through your piece with your printing contact to make sure they’re on the same page as you, and that nothing will slow down the delivery once you’re ready to send.

2. Start testing social ads.

The beauty of social media ads like Facebook is that you’re able to try different things to different audience groups in short amounts of time. Early in November (or even before, if possible), start testing variations of creative, messaging, calls to action and more with various audiences (like donors, non-donors, website visitors, etc.) to see what resonates with which groups.

To test, run ad sets to each audience segment for about three days at a time, then analyze the results. Based on results, make small tweaks and deploy ads again. The early part of this month is also a good time to work on educating new audiences who share characteristics similar to your donors (called lookalike audiences) by getting them to visit your website and learn more about your cause.

Ideally, you’ll want your best ads (that is, the types of ads that proved to work the best) running by the week or so before your direct mail drops. Continue running ads throughout the month of December, with urgency to donate increasing as the month goes on.

3. Build and prep email solicitations.

Once your time-sensitive direct mail appeal is finalized, shift your focus to e-solicitations. Use variations of your direct mail story for consistency, then work on writing, designing and building out your emails in your organization’s email client. If you’re going to segment your emails by audience, build out each individual email and determine the content you want to vary – like subject lines and calls to action.

We suggest sending around three emails in the month of December, each with an increased sense of urgency to donate. Time the first email a few days after your direct mail drops, then space the others out accordingly.

4. Plan individual outreach.

Though direct mail, email and social media are a good start for a year-end campaign, it leaves out one essential component: individual communication. In November, skim through your donor database to identify the donors you want to reach out to individually by phone and/or email. If you have a team available, split up the list by personnel and work as a group to create phone scripts and email content. Then, set a schedule for when you’ll be contacting individuals (like major and mid-level donors, foundations and corporations) to thank them for past gifts and prime them for this year’s giving season.

December is approaching quickly, so don’t delay. Keep up with your fundraising plan now through the end of the year for your best chance at success!

Original post can be found here.


ABOUT THE AUTHOR

Hannah Lushin

Voice and messaging dictate the way people think about, feel about and relate to a brand – including whether or not your audience will choose to support it or get involved. That’s where Hannah comes in. With nearly a decade of marketing and communications experience, Hannah helps companies and causes achieve their goals through a good content and marketing strategy and the power of the written word.

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Rising Leaders Spotlight: Marie Garcia, The Lord's Place

Posted By Josh Hirsch, Thursday, November 9, 2017

 

 

"Rising Leaders has completely changed my life. I believe that one of the greatest impacts it has had is getting me out of my comfort zone. Every step of the way I’ve done things that I would never normally do. It’s something that I will take with me for the rest of my life. Improving my skill set, improving my ability to communicate with others, and changing the way I communicate with others."

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Member Spotlight: Women's Foundation of Florida

Posted By Josh Hirsch, Monday, November 6, 2017
Updated: Thursday, November 16, 2017

Women’s Foundation encourages girls to move full-STEAM ahead

The Women’s Foundation of Florida sponsored its first Girls Leadership Institute — STEAM Academy at Palm Beach State College’s Belle Glade campus on Oct. 14.

The program was made possible with a grant from the Children’s Services Council of Palm Beach County. Fifty girls attended from middle and high schools and various organizations countywide.

Parents were also invited to stay and participate in a workshop designed specifically to help them understand STEAM — the areas of study known as science, technology, engineering, arts and math — which may help the parents encourage their daughters to stay in the STEAM fields.

“Our STEAM academy empowers girls to be leaders in their own life and the world around them,” Judith Selzer said. Selzer, who is the co-founder and president of the Women’s Foundation of Florida, said the academy can inspire a new generation of girls. “Hands-on exploration, mentoring and team building inspire these girls to lean into science, technology, engineering and math,” she said.

Businesses and organizations that participated in the event include Myotopia, Future Landscape Architects of America (FLAA), Scripps Research Institute, Manatee Lagoon — An FPL Eco-Discovery Center, Tinu Pena — Civil Engineering Consultant, American Institute of Architects (AIA), Luis Paniagua, (Pahokee Middle School science teacher), Sara Corvil (Palm Beach State College STEM Department) and Florida Atlantic University Student Chapter of Society of Women Engineers (FAU SWE).

The Girls STEAM Academy workshops included Landscape Architecture and Creative Communities, which walked the girls through the process it takes from an idea and development to the presentation on how to design landscapes; DNA Isolation — What Makes you “you”? — where scientists from Scripps Research Institute worked with the students to harvest and analyze their own DNA; and Manatee Scar Identification, a lab activity and game of Manatee Lagoon Bingo to review more about manatees and other marine life found in local areas.

Other workshops were Muscles, Mechanics and Technology; Engineering — Building Bridges; Introduction to Architecture; Science Fun; and How Stoplights Work.

Girls and women are underrepresented in these areas and research shows the jobs of the future are in STEM fields. They are also the higher-paying jobs, Takeata King Pang said. King Pang is the chief programs officer for the Women’s Foundation of Florida. She added that it is difficult to keep girls interested in STEM fields for the long term.

“The problem is we see a huge dropoff from girls in (their) eighth-grade year to high school,” she said. “Girls are not being represented at the high school level, but we found that if you really foster that passion in the middle school years, they actually stay more involved and are more likely to pursue a career in science, technology, engineering and math.”

About 74 percent of girls express interest in STEM fields in middle school but are significantly underrepresented in these careers when they become adults, according to a statement from the Women’s Foundation of Florida.

In STEAM programs, the “A” stands for the arts, which needs to be included because graphic arts are a part of science, technology, engineering and math. King Pang said. DNA models and charts, for example, feature artistic elements so it is important to let the girls know how the arts fit into STEM careers as well, she said.

Corvil, of Palm Beach State College’s Palm Beach Gardens STEM department, partnered with Paniagua, a science teacher from Pahokee Middle School, for a workshop called “Science Fun” to teach the girls how to make kites and parachutes out of tissue paper and other materials. Corvil said the students were instructed to design the kites and parachutes in a way that they would be able to fly and they did. “We also did another project where they made boats out of straws and the boats had to float,” she said. “We added weights on (the boats) to see at what point would they capsize.”

Using these resources efficiently taught them many aspects of the science world, Corvil said. “It taught them physics,” she said. “It taught them with gravity and mass, how you construct things. They need to be designed to be able to withhold a certain amount of weight or withstand wind.”

Corvil said she thinks teamwork was the most important thing the girls learned from the workshop. “A lot of personalities came to the forefront when it came to being creative and an innovative,” she said. “Some girls preferred to work by themselves. But we tried to instill that in the real world, these technologies, innovations and designs are often done in a team. So we encouraged them to consider each other’s opinions and past experiences and we tried to get them to work together.”

King Pang said this was the first Girls STEAM Academy in Belle Glade and they hope it offers more access to these types of programs for the western communities. They held three previous STEM/STEAM events in eastern Palm Beach County. A new component at the Belle Glade Girls STEAM Academy was including parents in an effort to encourage the girls to stay interested in STEM programs.

“Normally before this year we (asked) the parents to leave because it’s very important for the girls to have that independent ability to experience the day on their own,” King Pang said.

“(But at this event), the girls went off into their first set of workshops and then we took the adults into a separate area and they had their own workshop.”

Parents will also be sent monthly STEM experiments so they can do these projects with their children at home. “Walking them through the project and showing them how much fun it is really encourages them to go home and do it with their kids,” King Pang said. “They can then help their children to stay interested in these programs.”

She said watching the movie “Hidden Figures” and discussing how important women have been to science, technology, engineering and math might be a fun project for the parents, girls, and their friends to do at home. “We would have never gotten to the moon without those three women (Katherine Johnson, Dorothy Vaughan and Mary Jackson) who did the math and made sure we could actually do it,” King Pang said.

Corvil seemed to reflect a similar view saying that educating girls in a fun way about STEM fields can also inspire them and encourage diversity.

“I think these activities are important for the girls because there is a dire need to educate and inspire girls in the STEM fields,” she said. “We really lack diversity. Degree programs and having a woman’s perspective to create technology would really make our world a better place.”

Original pos can be found here.

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Rising Leaders Spotlight: John Malec, Children's Place at HomeSafe

Posted By Josh Hirsch, Wednesday, November 1, 2017

 

"Rising Leaders really shows you who you are and how you can be effective in adapting yourself to the situation."

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Rising Leaders Alumni Spotlight: LaToya Davenport, Boys Town South Florida

Posted By Josh Hirsch, Wednesday, November 1, 2017
Updated: Thursday, November 16, 2017

LaToya Davenport, Boys Town South Florida Director of Program Support Services, was recently honored on Legacy Magazines' 40 Under 40 list of recognized professionals. Over 200 nominations were submitted from across South Florida and 40 individuals who have made a significant impact in their professional careers and local community were chosen for the honor.

Legacy Magazine was founded in 2004 as the premier publication for South Florida's black influencers and affluences. This award recognizes leaders who are key change makers in their communities, bring new energy and advance South Florida as a center for diverse ideas and innovations.

"My nomination described my 13 years of professional work experience and contributions I've made across the state of Florida within the child welfare field, and my volunteer work with numerous community service organizations." LaToya said.

LaToya was nominated by Dr. Wesley Mills, M.D. of Mills Primary Care & Sports Medicine, a former colleague and close friend. The two served on the National Urban League Young Professionals Network Board of Directors together and their professional experience helping young professionals prompted Dr. Mills to nominate LaToya. The nominations were ultimately reviewed and honorees were chosen by the CEO of Legacy MIA Media Group, Dexter Bridgeman and the Editor in Chief, Russell Motley.

"LaToya has demonstrated tremendous growth professionally and personally over the last 13 years. She not only makes extraordinary contributions daily in her role as the Director of Program Support Services for Boys Town, but she also willingly shares her gifts, talents, keen-eye and expertise with others in her local community and throughout Florida." The nomination reads. "LaToya is always volunteering whether it's through her job's numerous community fundraising activities, mentoring youth through her sorority and the Urban League or consulting with or providing consultation services to other non-profits to ensure excellence on every level."

Davenport contributes much of her professional success to her current role as Boys Town South Florida Director of Program Support Services. During her time at Boys Town, LaToya has had many leadership opportunities including her participation in the Nonprofit First Rising Leader Program and opportunities to attend and present at various conferences.

"Boys Town has provided me with numerous leadership development opportunities," LaToya said. "This position has also allowed me to network and build professional relationships across the entire state of Florida and I am forever grateful for the opportunity to work for such an amazing organization that allows me to do work I am very passionate about."

Legacy held an award event on Friday, October 6, 2017 at the Hilton Miami Airport in Miami, Florida. The events theme was "Honoring South Florida's 2017 40 Under 40 Black Leaders of Today and Tomorrow." Some of the honorees, including LaToya, were selected to participate in a photoshoot and be featured on the front cover of the magazine.

"I am honored to be selected alongside other young and elite professional leaders in our community from CEO's and business owners to judges, lawyers, doctors, etc." Davenport said. "It was such a humbling experience to be recognized for the years of hard work and dedication I have given to my career and to my community. Our success comes not so much from what we do (our job), but how well we do it (our passion for our job)."

Original post can be found here.

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