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Nonprofits First Brings Two Groups Together to Provide Students With Computers

Posted By Charlotte Gill, Monday, June 24, 2019

Krissy Webb was in a bind.

 

She runs a nonprofit, Student ACES (ACE), that helps high school athletes become better people through character education programs. Her organization was building a new academic, health and wellness center in the Glades -- thanks to a building donation from Bank of America -- and the center needed computers for the students.

 

Where could ACE get dozens of computers – ideally for free?

 

The solution came when Krissy spoke with Jessica Cecere, CEO of Nonprofits First, who suggested Krissy contact Adrian Abedon, the brainchild behind DinoTech Foundation, which refurbishes computers for disadvantaged students.

 

Krissy talked to Adrian, a high school student in Boca Raton, and just like that ACE had desktop and laptop computers for their students.

 

“Next thing you know, my car is filled with computers and there will be hundreds of high school students who will have the opportunity to use computers for their academic growth,” Krissy said.

 

It was an ideal collaboration between two local nonprofit organizations, and Nonprofits First made the connection.

 

“I had reached out to Jessica to see if she knew of anyone who was getting rid of computers and boom -- Adrian and I are connected and these students will now have an incredible computer lab,” Krissy said.

 

Krissy added: “Nonprofits First is always my go-to for advice and connections, they are the experts and are always there to support growth and capacity of Student ACES. We have been members for four years and they are an incredible-resource in our community. Jessica and team are always there to assist.”

 

Learn more about Student ACES here.

 

Learn more about DinoTech Foundation here

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Tags:  Collaborations  Membership  Nonprofit  Storytelling 

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Member Spotlight: The Guatemalan-Maya Center and Achieve

Posted By Charlotte Gill, Tuesday, May 28, 2019

The recent Great Give was a boon for The Guatemalan-Maya Center (accredited nonprofit organization and member), which brought in nearly $40,000 during the one-day fundraising event.

 

The organization worked with the marketing company Achieve (our affiliate member) in raising the money through social media, e-blasts, and a string of volunteers.

 

How did they do it?

 

We asked Erica Linguanti, Achieve’s director of marketing, to explain their strategies for the campaign – and describe how similar strategies can help other nonprofits in various fundraising efforts.

 

It’s our May Member spotlight.

 

 

1) How did Achieve help The Guatemalan-Maya Center raise $38,787 during the Great Give?

 

Erica Linguanti: We developed a multi-channel campaign strategy to help The Guatemalan-Maya Center meet their goal of raising $30,000 to expand their after school program. Here are some of the key tactics we used to support our overall strategy:

 

1. Identified a clear/realistic fundraising goal. In the case of The Guatemalan-Maya Center, instead of simply having a monetary goal, we equated the goal to the impact: “Help 30 kids succeed in school this year.”

 

2. Updated their website to be mobile responsive and implemented a new donation platform for pre and post donations. It was important that their donation tool was both mobile friendly and trackable through Facebook conversion tracking.

 

3. Developed an email messaging strategy to leverage storytelling before, during, and after the Great Give to encourage support.

 

4. Utilized both paid and organic social media to generate awareness and garner donations. Paid social advertising was especially critical because it allowed us to leverage a variety of retargeting tactics to best reach our key audiences. To really succeed on social you can’t rely on a few organic posts anymore. On Facebook, typically only about 1-3% of your followers will ever organically see your content - and it usually takes at least 5-7 messaging “touch points” before a user will ever consider taking action. For better or worse, Facebook (and Instagram) have become very pay-to-play platforms making your organic social strategy only as effective as your paid social strategy (and vice versa).

 

5. Created phone scripts volunteers could use to reach out to past donors and encourage participation in the Great Give. Sometimes accomplishing fundraising goals takes a village, so we wanted to setup volunteers for success!

 

2) Was there anything during the Great Give event that didn’t go as planned?

 

Erica Linguanti: Initially we were unable to secure a donor match - which was a key tactic in our overall strategy. After this setback, we pivoted to a new messaging strategy. Then, a little over one week before the Great Give, our plans changed again after a $5,000 donor match was secured. While we were thrilled to have a match to help incentivize donors, the last-minute match meant we needed to change our messaging strategy again. With any type of marketing campaign, it’s important to remain flexible! 

 

3) What advice would you give other nonprofits about raising money during the Great Give or other events?

 

Erica Linguanti: The biggest pieces of advice I would give to other nonprofits looking to raise money during the Great Give (or other pinnacle events) would be to:

 

1. Start early! #GivingTuesday is coming in November. Ideally, you should be planning your strategy no later than July/August.

 

2. Keep your goal(s) simple and tangible. It also helps to humanize your ask by attaching money to actual impact. For example, with The Guatemalan-Maya Center, our goal was to “Help 30 kids succeed in school this year” vs. “Help us raise $30,000.”

 

3. Leverage paid social media advertising to extend your digital reach and get in front of new audiences.

 

4. Remember that for “day of giving” events - it’s not just about the amount of money raised. Giving days are great opportunities to bring in new donors for your organization that you can cultivate over time (and hopefully turn into loyal donors).

 

Learn more about The Guatemalan-Maya Center here.

 

Learn more about Achieve here.

 

If your nonprofit has a great story to tell, contact Charlotte Gill at Nonprofits First: 561-910-3891 or cgill@nonprofitsfirst.org.

Tags:  Affiliate Consultant  Charitable Giving  Charities  Collaborations  Fundraising  Membership  Nonprofit  Nonprofit Philanthropy 

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Member Spotlight: Women’s Foundation of Florida & Philanthropy Tank

Posted By Charlotte Gill, Monday, March 25, 2019

Nonprofits First offers many services to the nonprofit community – including the ability to rent space in our West Palm Beach office.

 

Two organizations are taking advantage of that, using our space to maximize the opportunity to be “next door” to our many educational workshops.

 

Those two agencies are: Women’s Foundation of Florida and Philanthropy Tank.

 

They are the focus of our March member spotlight.

 

 

Women’s Foundation of Florida and Philanthropy Tank have different missions, but they have many similarities. They are both small but mighty organizations looking to grow.

 

We asked the staff of both organizations to tell us about their organizations and why they support Nonprofits First.

 

1) Explain briefly how your organization helps people in Palm Beach County/South Florida.

 

Judith Selzer, co-founder and president of Women’s Foundation of Florida: The Women’s Foundation of Florida empowers women and girls to be leaders so we can change the world. Our leadership programs and micro-grants invest in challenging the status quo, lifting up innovative ideas and leaning into the magic of women’s vision for the world around us. Check us out at WomensFoundationFL.org.

 

Mathew Avila, project assistant at Philanthropy Tank: The Philanthropy Tank is an organization that challenges, empowers, and equips the next generation of CHANGEmakers in grades 8-12 to develop and implement a sustainable social service, activism, or entrepreneurship idea that aims to solve a problem in the community.

 

We have over 20 active projects that cover a vast range of topics. One of our 2018 winners, Surface 71, aims to reduce plastic use, improve marine habitats, and advocate that water is life. This past month, Surface 71 successfully lobbied to eliminate plastic straws and stirrers at local businesses and restaurants in West Palm Beach. Their success has even earned them a private tour of the White House and the U.S. Capitol by Senator Marco Rubio.

 

Some of our most recent 2019 winners include groups like the Mayan Girls and Code Autism. The Mayan Girls are a group of young women that translate and market important content relating to health, severe weather, and community updates from English and Spanish to various indigenous Mayan languages in the Lake Worth area. Code Autism is a project that teaches computer programming classes to autistic children from the Els Center for Autism. These are just a fraction of the numerous projects that the Philanthropy Tank has helped support in the past four years. In total, the Philanthropy Tank has impacted over 300,000 lives in Palm Beach County through the various CHANGEmaker programs. Check us out at philanthropytank.org

 

 

2) Why did you decide to be housed in the office of Nonprofits First? What’s the advantage of being there?

 

Judith Selzer: We are thrilled to utilize office space and technical assistance from Nonprofits First because this is an organization that reflects our values and mission. We both believe in public service, leadership and collaboration. It’s a perfect fit!

 

Mathew Avila: The Nonprofits First family recognizes what it takes to construct and maintain an organization that is only starting to bury its roots into the ground. Since the Philanthropy Tank is a young organization, it makes complete sense that we surround ourselves with experienced professionals who know how to develop nonprofits.

 

Over the past two years, the Philanthropy Tank staff has attended numerous informational and collaborative workshops. We walk away with innovative tools and advice from these workshops that make all the difference in the world. The variety of topics covered is endless. Sharing an office with Nonprofits First is a wonderful experience.

 

If your nonprofit has a great story to tell, contact Charlotte Gill at Nonprofits First: 561-910-3891 or cgill@nonprofitsfirst.org.

Tags:  Charities  Collaborations  Cultivate  Leadership  Membership  Nonprofit 

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Member Spotlight: 3 Things

Posted By Charlotte Gill, Tuesday, November 27, 2018

It’s a challenge many nonprofits face: how to inform the public about their missions?

 

There’s help available – finally!

 

Nonprofits First, along with our affiliate member All the Rage Marketing, has teamed up with WFLX FOX29 to educate the public about the services of nonprofits in Palm Beach County and beyond.

 

A new segment on WFLX FOX29 called 3 Things profiles individual nonprofits and their three

issues or services (hence the name 3 Things) that benefit the community. And get this: it’s FREE to members of Nonprofits First. So far, more than a dozen nonprofits have done these segments on WFLX FOX29 – and millions of TV viewers and social media users have learned about these agencies.

 

We asked Rafael Ibarra, marketing producer at WFLX FOX29, to explain the 3 Things segment in more detail.

 

It’s our November member spotlight….

 

Why did your station decide to do 3 Things?

 

Rafael Ibarra: 3 Things was started as a way to bring nonprofits closer to the community they serve and to each other. Many people in our area need help and don’t know where to turn. Interestingly enough, there are just as many people with extra time to volunteer or with things they aren’t using anymore that would mean the world to someone less fortunate. 3 Things shows both of these groups and places they can turn to that they might not have even known existed before. We have also heard of a few instances where nonprofits have reached out to each other after seeing them on 3 Things to offer help and services. It really is an amazing thing to witness.  After only 12 weeks on the air, 3 Things messages have already been shared with MILLIONS of viewers and social media followers.

 

 

What’s the goal of 3 Things? What do you hope the public will gain from watching the 3 Things segments?

 

Rafael Ibarra: The goal of 3 Things is to educate, inform and give a little fun fact that makes viewers say “Huh! I didn’t know that!” Each segment is carefully crafted, so if you don’t live near the organization and it doesn’t target you, you still walk away having learned a new word or fun fact about dogs, the human brain, or just about any other topic under the sun. If you get any sort of new information from 3 Things, then we’re doing our job.

 

 

 

Why do you think nonprofits need to be recognized for their work?

 

Rafael Ibarra: For the same reason doctors, police and firemen do. These people are out there working tirelessly to make our communities better places to live. They give to the needy, help new mothers, and even pull people back from the brink. They’re heroes, and all we hope to do is to shine some light on the hard work they do, and hope that someone out there decides to help anyway they can.

 

 

See all the 3 Things segments here.

 

Want to have your nonprofit featured in a 3 Things segment? Contact Charlotte Gill, Nonprofit First’s director of development & business strategies, at 561-910-3891 or at cgill@nonprofitsfirst.org

Tags:  Collaborations  Marketing  Mem  Nonprofit  Public Relations  Social Media  Television  WFLX FOX29 

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