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Member Spotlight: The Guatemalan-Maya Center and Achieve

Posted By Charlotte Gill, Tuesday, May 28, 2019

The recent Great Give was a boon for The Guatemalan-Maya Center (accredited nonprofit organization and member), which brought in nearly $40,000 during the one-day fundraising event.

 

The organization worked with the marketing company Achieve (our affiliate member) in raising the money through social media, e-blasts, and a string of volunteers.

 

How did they do it?

 

We asked Erica Linguanti, Achieve’s director of marketing, to explain their strategies for the campaign – and describe how similar strategies can help other nonprofits in various fundraising efforts.

 

It’s our May Member spotlight.

 

 

1) How did Achieve help The Guatemalan-Maya Center raise $38,787 during the Great Give?

 

Erica Linguanti: We developed a multi-channel campaign strategy to help The Guatemalan-Maya Center meet their goal of raising $30,000 to expand their after school program. Here are some of the key tactics we used to support our overall strategy:

 

1. Identified a clear/realistic fundraising goal. In the case of The Guatemalan-Maya Center, instead of simply having a monetary goal, we equated the goal to the impact: “Help 30 kids succeed in school this year.”

 

2. Updated their website to be mobile responsive and implemented a new donation platform for pre and post donations. It was important that their donation tool was both mobile friendly and trackable through Facebook conversion tracking.

 

3. Developed an email messaging strategy to leverage storytelling before, during, and after the Great Give to encourage support.

 

4. Utilized both paid and organic social media to generate awareness and garner donations. Paid social advertising was especially critical because it allowed us to leverage a variety of retargeting tactics to best reach our key audiences. To really succeed on social you can’t rely on a few organic posts anymore. On Facebook, typically only about 1-3% of your followers will ever organically see your content - and it usually takes at least 5-7 messaging “touch points” before a user will ever consider taking action. For better or worse, Facebook (and Instagram) have become very pay-to-play platforms making your organic social strategy only as effective as your paid social strategy (and vice versa).

 

5. Created phone scripts volunteers could use to reach out to past donors and encourage participation in the Great Give. Sometimes accomplishing fundraising goals takes a village, so we wanted to setup volunteers for success!

 

2) Was there anything during the Great Give event that didn’t go as planned?

 

Erica Linguanti: Initially we were unable to secure a donor match - which was a key tactic in our overall strategy. After this setback, we pivoted to a new messaging strategy. Then, a little over one week before the Great Give, our plans changed again after a $5,000 donor match was secured. While we were thrilled to have a match to help incentivize donors, the last-minute match meant we needed to change our messaging strategy again. With any type of marketing campaign, it’s important to remain flexible! 

 

3) What advice would you give other nonprofits about raising money during the Great Give or other events?

 

Erica Linguanti: The biggest pieces of advice I would give to other nonprofits looking to raise money during the Great Give (or other pinnacle events) would be to:

 

1. Start early! #GivingTuesday is coming in November. Ideally, you should be planning your strategy no later than July/August.

 

2. Keep your goal(s) simple and tangible. It also helps to humanize your ask by attaching money to actual impact. For example, with The Guatemalan-Maya Center, our goal was to “Help 30 kids succeed in school this year” vs. “Help us raise $30,000.”

 

3. Leverage paid social media advertising to extend your digital reach and get in front of new audiences.

 

4. Remember that for “day of giving” events - it’s not just about the amount of money raised. Giving days are great opportunities to bring in new donors for your organization that you can cultivate over time (and hopefully turn into loyal donors).

 

Learn more about The Guatemalan-Maya Center here.

 

Learn more about Achieve here.

 

If your nonprofit has a great story to tell, contact Charlotte Gill at Nonprofits First: 561-910-3891 or cgill@nonprofitsfirst.org.

Tags:  Affiliate Consultant  Charitable Giving  Charities  Collaborations  Fundraising  Membership  Nonprofit  Nonprofit Philanthropy 

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Member Spotlight: Cultural Council of Palm Beach County

Posted By Sophia Raymond, Tuesday, September 25, 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nonprofits are doing extraordinary work in Palm Beach County. They are part of the fabric of our community — they protect, feed, heal, shelter, educate and nurture bodies and spirits of tens of thousands of residents, every single day.

 

Too often, their achievements fall under the radar. And so, Nonprofits First is showcasing some of the organizations and the differences they are making to improve our county.

 

Here is the story of one of them: Cultural Council of Palm Beach County -- which enhances the quality of life and economic growth of the community by creating a cultural destination through support, education and promotion of arts and culture. (Cultural Council is a member of Nonprofits First.)

 

 

 

For years, Palm Beach County schools have cut creative arts classes, mirroring a national trend to focus students toward “employable” subjects like math and science.

 

That’s a major concern for art advocates.

 

Research shows that art studies and activities help keep high-risk dropout students in school --and music, in particularly, not only improves skills in math and reading, but it promotes creativity, social development, personality adjustment, and self-worth.

 

Now what?

 

Here’s good news: as a result of squeezing the arts out of many school, our member, Cultural Council of Palm Beach County, started a new program to bring the arts and culture to children and families outside of traditional school classrooms.

 

Their Arts in My Backyard (AIMBY) program, kicked off in 2016, expanded arts instruction across the community by bringing arts educators and arts-related programming to the Council’s headquarters in downtown Lake Worth and pairing arts educators and their programs with designated schools and afterschool programs in Palm Beach County.

 

It’s part of the Council’s long-term vision: arts education is a proven factor in student achievement and workforce readiness for the 21st century.

 

“Our program provides opportunities for youth and families to engage with the visual and performing arts, along with providing exposure for partner cultural organizations to the education community,” said Ericka Squire, the Council’s manager of Arts and Cultural Education.

 

School districts have been slashing arts programs for years – for two main reasons. There’s been funding cuts to balance budgets. And there’s been shifts towards standardized testing and the common core subjects of reading and math.

 

Those decisions, though, have consequences, especially for underserved children: research from the National Endowment for the Arts reports that low-income high school students who earned few or no arts credits were five times more likely not to graduate from high school than low-income students who earned many arts credits.

 

And so Cultural Council’s AIMBY was developed to inspire children, as well as adults, to create and express themselves in a variety of forms. The arts education program comprises of five branches: Outreach, Field Trips, Afterschool, Early Learners and Family Saturdays.

 

Family Saturdays, for instance, aims for families to discover the arts together through visual art, dance, and theater. Upcoming sessions are: Food as Art (Oct. 13); Processional Arts Workshop (Nov. 10); and Thankful Expressions (Dec. 1). See more Family Saturday events here.

 

So far, the program is doing well -- attendance is consistent, and feedback indicates participants are satisfied, Squire said. (AIMBY programs, except Early Learners, are generously underwritten by the Celia Lipton Farris and Victor W. Farris Foundation, The Batchelor Foundation and Jim and Irene Karp. AIMBY Early Learners is generously underwritten by Christine and Bob Stiller.)

 

Will arts and cultural programs make a comeback in schools in the near future? It’s hard to know.

 

What’s clear is that the Cultural Council will continue planning and supporting programs that will keep children and adults engaged in the arts and allow them to have fun while exploring the world through different art forms.

 

Everyone in our community needs the arts, whether they realize it or not. Squire explains it better: “The simple creative activities and modes of exploration cultivated by the arts form the building blocks of child development, leading to healthy social interactions now and later in life.”

 

If you have any questions regarding the Cultural Council’s education programs, contact Ericka Squire: (561) 472-3347 or esquire@palmbeachculture.com.

 

If your nonprofit has a great story to tell, contact Charlotte Gill at Nonprofits First: (561) 910-3891 or cgill@nonprofitsfirst.org.

Tags:  Arts  Cultural Council  Nonprofit Philanthropy 

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Need Funding?

Posted By Charlotte Gill, Monday, July 30, 2018

Do you know a charity in Palm Beach County that could benefit from support in either people power or donations? Of course you do! Submit your information to the West Palm 100 by September 30.

More information here: http://www.westpalm100.com/grants/ 

 

Tags:  Charitable Giving  Charities  Fundraising  Membership  Nonprofit Philanthropy 

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